Released on = March 16, 2006, 11:59 am

Press Release Author = Heartwood Media

Industry = Advertising

Press Release Summary = Produces national commercial for long distance company

Press Release Body = [MANCHESTER, NH]- Primus LD came to Heartwood Media looking for
a fast-paced commercial to promote their "Triple Play" long distance calling plan.
The direct response spot needed to be attention-grabbing, informative and drive
people to Primus's website.

Heartwood created a virtual slot machine to promote Primus's "Triple Play Plan". The
slot machine's three spinning wheels emphasize and reinforce the benefits of Primus
LD's three part calling plan, the jackpot being what a user would save by switching.


"This type of commercial is always a lot of fun to produce," said Heartwood Media's
Creative Director Chris Conroy. "You have to make a persuasive argument in just
thirty seconds - I think we succeeded with this spot."

The commercial can be viewed on Heartwood's website at
http://www.heartwoodmedia.com/portfolio.htm

About Heartwood Media

Heartwood Media, Inc. is an award winning video, TV, and interactive production
company based in Manchester, NH. Heartwood partners with a diverse array of clients
- including PSNH, Segway, Autodesk, and The Nature Conservancy - helping them focus
their message, target their audience, and deliver an intelligently conceived
production that gets results.

For more information, contact Chris Conroy at 603/665-9191 or
chris@heartwoodmedia.com or visit www.heartwoodmedia.com.


Web Site = http://www.heartwoodmedia.com

Contact Details = Heartwood Media Inc
83 Hanover St. Suite 42
Manchester, NH 03101
603-665-9191
pr@heartwoodmedia.com